InvisibleCRM Takes Advantage Of Salesforce.com's IdeaExchange To Enhance Its Product Offering

InvisibleCRM, the technology provider of tools engineered to bridge the gap between business applications and desktop, announced recently that it has leveraged salesforce.com's IdeaExchange to enhance its product line for Salesforce with new features. In the effort to meet the growing number of Salesforce users' requests InvisibleCRM technical experts have analyzed user ideas from the salesforce.com's IdeaExchange ideas.salesforce.com and added more than 50 new features to its products.

InvisibleCRM, an AppExchange certified salesforce.com technology partner, has always been responsive to the latest on-demand innovation trends. InvisibleCRM entered into partnership with salesforce.com in 2005, joined AppExchange in 2006, and supported a Salesforce.com Foundation program this spring. Inspired by the success of salesforce.com's IdeaExchange and Salesforce user ideas, InvisibleCRM has extended its product offering with new features to address the most frequent customer requests.

InvisibleCRM's business analysts have studied IdeaExchange and given their insights to how those requests can be easily realized with the enhanced InvisibleCRM Suite for Salesforce at www.invisiblecrm.com/customers/ideas_exchange.php. Users can find initial ideas extracted from the salesforce.com's IdeaExchange and InvisibleCRM's technical expert's responses answering how to implement the required functionality with the help of InvisibleCRM products for Salesforce. The InvisibleCRM product development team constantly keeps an eye on new requests and ideas from IdeaExchange to be closer to users and their demands and prioritize features in the roadmap accordingly.

InvisibleCRM suite for Salesforce includes 3 applications – SalesDesktop, SalesFolder, and SalesAlerts, all available via the AppExchange. SalesDesktop unifies Salesforce and Microsoft Outlook creating a fully functional sales workplace. SalesFolder maps documents and attachments to a user's desktop, automating document sharing and delivery. And finally, SalesAlerts brings real-time notifications on important CRM changes – opportunity status, or customer birthday, etc. All three applications are aimed at driving Salesforce usage, and improving user experience and adoption.

"One of the secrets why InvisibleCRM increases user adoption so high is our focus on immediate needs of real users," said Vlad Voskresensky, CEO, InvisibleCRM. "When customers want particular functionality, the rest just doesn't matter. Hear the request, do the job, and win the deal immediately. IdeaExchange is great way to listen to customers and hear what they really need."

"InvisibleCRM's use of the IdeaExchange is a great example of the success of our incubator program", said George Hu, Chief Marketing Officer, salesforce.com. "Working closely with Salesforce, incubator partners like InvisibleCRM can quickly address end-users' needs using the latest approaches and updates, coming directly from Salesforce users."

About salesforce.com's IdeaExchange
IdeaExchange – empowering the community to collectively design Spring ‘07 Introduced in October of 2006, the IdeaExchange is an online community where the salesforce.com community can create, comment on and promote new feature ideas. In less than six months, IdeaExchange has seen incredible growth in traffic and influence with more than 2,500 new ideas posted, more than 42,000 promotions and more than 3,700 comments.

About InvisibleCRM
InvisibleCRM, named as a Cool Vendor by Gartner, is a technology provider of tools engineered to increase user adoption and ROI of enterprise applications. InvisibleCRM was launched in 2005, and in just one year, it invented and turned into reality an ecosystem of revolutionary products, entered into partnership agreements with a number of leading business application vendors. Most notably, InvisibleCRM have designed and delivered solutions for salesforce.com, SugarCRM, Webex, EMC Documentum and Amdocs. According to Nucleus Research InvisibleCRM products offer unique "5 hour ROI".

SOURCE: InvisibleCRM