News | May 25, 2017

KeHE Selects Confirmit To Deliver Deeper Customer Insights

Confirmit Horizons platform fuels Voice of the Customer program for leading distributor

New York and London and Oslo, Norway /PRNewswire/ - Confirmit has been chosen by KeHE Distributors, LLC, a provider of natural and organic, specialty and fresh products throughout North America, to power its Voice of the Customer (VoC) program. KeHE selected the Confirmit Horizons platform to replace an ad-hoc survey tool and enable the company to build a comprehensive and scalable customer experience initiative. Rollout will begin with an online customer relationship survey to help KeHE deliver industry-leading customer experiences across its rapid, environmentally-friendly distribution network.

Brad Helmer, Senior Vice President, Marketing and Business Development, KeHE explains: "We are devoted to helping our suppliers and retailers succeed and this means listening to our customers, understanding their needs and taking action to provide exceptional service. By working with Confirmit to support this, we will be able to move beyond simply capturing customer feedback and ensure it is truly actionable."

KeHE Distributors is one of the oldest and most respected food distributors in the industry. The company was founded in 1953 and now operates a state-of-the-art organization of 4,500 employee-owners and a vast 17 distribution center network across the U.S. and Canada. To deliver insight across the company, KeHE will be supported by the full power of the Confirmit Horizons solution, including the Active Dashboards and Action Management modules to enable a full closed-loop feedback process.

Dave King, President of Americas, Confirmit, says: "The full range of capabilities that Confirmit offers, along with the opportunity to work with our CX and research consultants in the future, are key proponents to the flexible approach that KeHE required. We are delighted to welcome KeHE to our growing U.S. client community, and look forward to ensuring our constantly evolving solutions continue to meet their needs in the future."

Helmer concludes: "After a thorough selection process and demonstrations from various providers in the space, it was clear that Confirmit offered the right solution for KeHE. The ability for us to own our own program, while having the VoC expertise to draw upon when we need it was key to our decision and will stand us in good stead as we move forward. We look forward to differentiating our business from our competition with the help of the Confirmit team."

About Confirmit
Confirmit is the world's leading SaaS vendor for multi-channel Voice of the Customer, Voice of the Employee, and Market Research solutions. The company has offices in Oslo (headquarters), Chengdu, Grimstad, London, Moscow, New York, San Francisco, Sydney, Vancouver, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Madrid, Milan, Salvador, and Tokyo.

Confirmit powers Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include Aurora, British Airways, British Standards Institution, Copart, Cross-Tab, Dow Chemical, GfK, GlaxoSmithKline, GMO Research, KeepFactor, Morehead Associates, Nielsen, Research Now, RS Components, QRS, Sony Mobile Communications, and Swisscom. Visit for more information.

About KeHE
KeHE Distributors, LLC (KeHE) provides Natural & Organic, Specialty and Fresh products to natural food stores, chain grocery stores, independent grocery stores and other specialty product retailers throughout North America. KeHE is the trusted B Corp Certified and employee-owned company with over 4,000 Careholders™ in the U.S. and Canada. For more about KeHE, visit

SOURCE: Confirmit

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