Kintera Technology Helps Komen Maryland Increase Online Giving By 84 Percent In 2006
San Diego, CA - Kintera Inc. recently announced that the Maryland Affiliate of Susan G. Komen for the Cure increased online giving in 2006 by 84 percent using Kintera Sphere technology.
Komen Maryland, one of many Susan G. Komen for the Cure affiliates using Kintera Sphere and recipient of Komen's 2006 Affiliate of the Year award, uses Kintera's social CRM system, which includes a content management system (CMS), constituent relationship management (CRM), e-mail and communications, and events technology to help the organization save lives and end breast cancer forever.
"Kintera's comprehensive social CRM system provides us with the tools we need to efficiently and effectively maintain a substantial online presence that includes event registration and online donation processing," said Patrick Drabinski, public relations director for Komen Maryland. "Because we have our Web site, donor management, and online fundraising through Kintera, we are able to see a lower total cost of ownership while increasing results."
Building on their use of Friends Asking Friends Kintera Thon in 2005, Komen Maryland's 2006 Race for the Cure had 50 percent more online registrations. Friends Asking Friends, the industry's leading online event fundraising software application, enabled Komen Maryland's more than 15,000 online registrants to create personal Web pages that show dollars raised and easily send e-mail solicitations to personal contacts.
Kintera's social CRM platform, which includes Friends Asking Friends, enables Komen Maryland to merge the online and offline experiences of constituents into a single comprehensive view of all interactions. Event participants and donors are easily added to Komen Maryland's CRM system and new interactions update existing contact records.
The social CRM system also enables Komen Maryland to send targeted e-mails and communication. By merging the online and offline data of constituents, Komen Maryland is able to segment its donors based on identified preferences. Therefore, constituents receive the information in which they are most interested and Komen Maryland is able to foster a relationship that is consistent with its donors' desires.
Kintera's social CRM system is also quick to deploy and requires only an Internet connection to access.
"Our software as a service delivery method makes social CRM easily accessible to nonprofits of all sizes," said John Murphy, vice president of professional services for Kintera. "Because it is delivered via the Web, our social CRM system requires no additional hardware, is easy to deploy, and comes with a low total cost of ownership. We have also found that that our clients and their donors are continually put at ease knowing they have a vendor that is PCI and SAS 70 compliant."
To receive more information, visit www.kintera.com.
SOURCE: Kintera Inc.