News | September 6, 2007

Kumuka Worldwide Deploys eStara Click To Call

eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives, recently announced that Kumuka Worldwide, a leading adventure travel specialist, has rolled out eStara Click to Call to drive sales and improve communication on its newly revamped Web site.

"Our new site provides travelers with an even more comprehensive and user-friendly tool to quickly communicate with Kumuka agents," said Oz Ozbuluter, Managing Director, Kumuka Worldwide. "By enabling our site with eStara Click to Call, we are able to proactively connect with online browsers at strategic points in the sales process to help convert online sales."

To target high-value prospects, Kumuka will be deploying Click to Call on booking pages throughout its site, providing online travelers with a way to speak with an expert immediately to solve their booking needs. Visitors from around the world can speak to a Kumuka agent at no cost using their mobile, landline or PC to get their questions answered in a personal, quick and direct manner.

"Click to Call is an effective, flexible solution that can be customized to fit any business' customer service needs," said eStara CEO John Federman. "Placing the technology at strategic points during the transaction process allows companies to guide customers through the sales cycle and drive online revenues."

About eStara
eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands -- including Continental Airlines, DaimlerChrysler, Dell Financial Services, and Superpages.com --leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc.). For more information, visit www.eStara.com
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SOURCE: eStara