LeadLife Lead Management Software Helps Marketers Do More With Less During Economic Downturn
In the current economy, marketing departments are being forced to do more with smaller budgets, while still having to validate their impact on corporate revenue performance. Lisa Cramer, president of LeadLife Solutions, emphasizes that today's lead management systems can help marketers to increase the value of their lead generation programs by automating many processes, while also providing tools for tracking and measuring campaign effectiveness. LeadLife is a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers.
"Pressures are mounting to maximize marketing ROI," said Cramer. "Now more than ever, money spent on lead generation has to show a solid return related to sales revenue. It also has to be continually evaluated so that it is properly applied to the highest-yielding programs."
To do this, marketers must gain visibility into marketing programs to determine the number and quality of leads they generate, including how many transform into closed sales. Lead management software such as LeadLife makes it possible to efficiently track such key performance metrics across multiple marketing campaigns.
Importantly, these solutions also make it possible to effectively nurture longer-term opportunities that may represent future sales. Automated processes such as drip marketing help to nurture leads, while lead scoring enables marketers to discern when the time is right for a lead to be handed over to costly sales resources.
Aberdeen Group's November 2008 research report, sponsored in part by LeadLife and entitled, "Lead Nurturing: The Secret to Successful Lead Generation," surveyed over 200 organizations on their lead generation and lead management practices, and examined the role of lead nurturing in helping companies to weather the economic downturn. The report revealed that companies identified as having "Best in Class" performance were twice as likely to use automated lead management technologies to monitor lead-nurturing campaigns and automate delivery to sales.
According to the Aberdeen Group report: "Effective lead nurturing means organizations can reduce lead generation budget and maximize revenue by focusing on quality and not quantity of leads." Still, 56 percent of all survey respondents indicated that they lacked a formal lead-nurturing program to support and nurture longer-term opportunities.
"With the current market instability, it's clear marketing efficiency and effectiveness are increasingly vital," concluded Cramer. "Lead management systems such as LeadLife give marketers tremendous insight and action into the life of a lead, helping to drive value and show accountability for the lead generation dollars being spent. As companies come to terms with less resources combined with continued performance expectations, having the right tools in place is critical. LeadLife delivers rapid return on investment in terms of more efficient spending and higher-quality leads that contribute to the bottom line."
For more information,visit www.leadlife.com/leadlife_whitepapers.
About LeadLife
LeadLife Solutions, Inc. is a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife offers flexible and intuitive marketing software that enables marketers to automatically track, score, prioritize and nurture leads, thereby increasing the value of lead generation dollars (online and offline). LeadLife enables organizations to work smarter, not longer, increasing marketing ROI while maximizing sales resources. For more information, visit,www.leadlife.com.
SOURCE: LeadLife Solutions