News | May 26, 2022

Lyca Mobile To Implement Flytxt's Customer Value Management (CVM) Accelerator Solution In Europe And The US Following A Successful Pilot Program

An AI-powered CVM accelerator to provide actionable insights to maximize business results from personalized customer interactions through CX systems like Salesforce Marketing Cloud

Dubai /PRNewswire/ - Lyca Mobile, one of the world's largest mobile virtual network operators (MVNOs), will implement Customer Value Management (CVM) accelerator powered by by Flytxt Artificial Intelligence (AI) in its seven most significant markets: Belgium, France, Germany, Italy, the Netherlands, the United States and the United Kingdom.

Lyca Mobile announced the implementation of Salesforce solutions earlier this year to unify customer data and interactions across multiple channels to drive personalized interactions. Flytxt's CVM Accelerator will provide actionable customer and product insights for Lyca to maximize Customer Lifetime Value (CLTV) throughout these personalized interactions.

CVM Accelerator is purpose-built AI that seamlessly integrates with any CRM or CX environment to deliver actionable intelligence to maximize CLTV. Its power was demonstrated during a month-long pilot project in one of Lyca Mobile's European markets. Lyca leveraged predictive insights from the accelerator while running marketing campaigns through the Salesforce Marketing Cloud, resulting in a 1.3% increase in average revenue per user (ARPU).

Jogan Satkunanathan, Director of Pricing and Product Management at Lyca Mobile, said : "As we enter the next phase of our ambitious growth journey, we want to put customers and digital capabilities at the heart of our business strategy. With its pioneering AI solutions, Flytxt is a perfect partner for Lyca Mobile to better understand customer needs and deliver high-quality experiences."

Dr. Vinod Vasudevan , CEO of Flytxt, said: "Communications service providers have a lot of data, but often lack the technology to drive data-driven decisions that maximize CLTV, a critical performance indicator. for all subscription or usage-based business. CVM Accelerator uses proven and well-trained AI to achieve this. We are pleased to support Lyca Mobile through our unique solution, which will help them significantly drive the results of their CX initiatives ".

Ankit Rai , Director of Retention and CRM/CVM at Lyca Mobile, added: "We have made it our mission to take customer engagement to the next level and deliver a personalized and contextually relevant experience at any of our touchpoints. The Accelerator Flytxt CVM provides deeper understanding of usage behavior and prediction of customer needs Pilot project demonstrated that with actionable data-driven insights we can further enhance the value of customer interactions in our existing systems of CX and forge a long-term relationship with them.

The CVM Accelerator leverages Flytxt's award-winning AI, which has been designed and trained using real-world insights from over a billion consumers and trillions of data points. The alliance with Lyca Mobile marks the first time these features would be implemented in the United States and Europe.

About Flytxt
Flytxt empowers large companies around the world to solve one of the fundamental challenges of subscription or usage-based business: how to maximize CLTV. Flytxt is the trusted technology partner of more than 80 digital companies in more than 50 countries, as well as the main providers of CX platforms for CLTV maximization. Its award-winning, patented CLTV maximization AI has been designed and trained using real-world insights and patterns from over a billion consumers and trillions of data points.

About Lyca Mobile
Lyca Mobile is one of the world's largest mobile virtual network operators operating in 23 countries on five continents, including the UK, US and large parts of Europe. It is one of the market leaders in the international prepaid mobile calling market, with more than 16 million customers worldwide. Lyca Mobile is part of the Lyca Group, a British multinational corporation that provides low-cost, high-quality products and services around the world.

Source: Flytxt

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