Maximizer Enterprise Selected As Top CRM System By Leading Analyst Firm

Maximizer Software Wins ISM "Top 15 CRM Small & Medium Business Software Award" for fourth consecutive year

Maximizer Software Inc., a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that ISM Inc., CRM strategic advisors, has selected the Company's 'Maximizer Enterprise' software as a winner of the "Top 15 CRM Small & Medium Business Software Award" for 2006. This is the fourth consecutive year ISM has selected Maximizer Software to its list of top CRM vendors.

"With the recent release of Maximizer Enterprise 9, Maximizer Software continues to provide what small and medium-sized businesses need - proven, powerful customer relationship management software that can be deployed very quickly," said Barton Goldenberg, President, ISM. "ISM congratulates Maximizer Software on its more than ten years of experience helping growing businesses achieve success with the help of CRM technology."

Maximizer Enterprise was selected from dozens of CRM software packages, which were tested by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to a comprehensive list of evaluation criteria, including 110 business functions, 49 technical features, and 17 user support features. As part of the evaluation process, ISM also conducts a survey of first-hand users of the various products tested - asking them to describe their experiences deploying, administering and everyday use of the system. A key element of the user survey includes the total cost of ownership and time required to get the system up and running.

"Everyone on the Maximizer Software team is very proud to be honored with this prestigious distinction for the fourth consecutive year," said Tom Bennett, Office of the President and Chief Technology Officer, Maximizer Software. "Maximizer Enterprise 9 is designed to support the full sales automation, marketing, customer service and support requirements of small and medium-sized enterprises - including business intelligence and access via the most popular wireless hand held PDA devices. This award further reinforces our commitment to innovation and spanning the gap between our customers' business requirements and our technical capabilities."

The Top 15 selections are featured in ISM's 14th edition of The Guide to CRM Automation and in a Top 15 CD available at http://www.ismguide.com.

This latest honor caps a year in which Maximizer Software achieved significant momentum and awareness in the market for small and medium-sized enterprise customer relationship management and contact management solutions. In the last 12 months, Maximizer Software has been: highlighted as a leader in Forrester Research's comprehensive evaluation of the top on-premise sales force automation (SFA) vendors; voted a "CRM Market Leader" in both the "Sales Force Automation" and "SMB Suite" categories by CRM Magazine; listed among Software Magazine's "Software 500" for the third consecutive year; rated ahead of Act! and Goldmine in the "Contact Management" category of CRM Guru's Summit Awards; tapped as a winner of Customer Inter@ction Solution's 2005 CRM Excellence Awards; and named a "Mid-Market Product of the Year" by VARBusiness Magazine.

About Maximizer Software
Maximizer Software Inc. is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service & support. Maximizer Software has helped over 7,500 Maximizer Enterprise customers and over one million Maximizer users grow their businesses by building profitable customer relationships with award-winning solutions. Maximizer Software is a worldwide organization with Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestle Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, and Bank of New York. Learn more about Maximizer Software at http://www.maximizer.com.