Mobile CRM: MobileAware Partners With EnterConnect To Introduce New Mobile SaaS Solution

MobileAware, the world's leading provider of Mobile Service Infrastructure, recently announced that it has entered into a partnership with EnterConnect, a leading supplier of ‘business ready' portals, to provide its award-winning mobile technology as a Software-as-a-Service (SaaS) offering. MobileAware's mobile self-service and mobile workforce products form a key component of EnterConnect's recently launched SOAAPPS.com, a Business On-Demand marketplace for businesses seeking rapid time to-value and enterprise-class subscription-based applications.

MobileAware's SaaS solutions present a significant opportunity for companies looking to introduce a mobility strategy in their business, enabling them to quickly and cost-effectively extend mobile services to employees, customers and business partners. Mobility is now widely accepted as one of the key tools available within the enterprise to increase productivity, enhance customer service, reduce operational costs and increase revenue. MobileAware's new SaaS offerings enable both enterprise and mid-market organizations to benefit from proven and advanced mobile solutions, used by leading enterprises and operators worldwide, without a significant up-front investment in technology or IT resources.

The SaaS model is transforming the overall software landscape, providing companies with an immediate, low risk and low cost alternative to traditional licensed software. According to analyst firm Gartner Inc., the worldwide SaaS market will be worth $19.3 B by year-end 2011, with 25% of new business software being delivered within a SaaS model. EnterConnect's primary driver is to facilitate Business On-Demand, leveraging a service-oriented approach to enable companies to be more responsive and competitive through the use of technologies such as SOA, Web 2.0 and SaaS. SOAAPPS.com serves as a single-source platform for SaaS delivery, providing independent software vendors and system integrators with an enterprise-class platform to build, deploy and manage subscription based offerings. The underlying enterprise infrastructure software powering SOAAPPS.com is provided by both EnterConnect and BEA Systems.

"Our goal is to empower line of business executives to deploy on-demand applications faster while gaining better business results," commented Sam Jankovich, Chief Executive Officer of EnterConnect, Inc. "MobileAware's market leading SaaS mobile offering represents an essential part of SOAAPPS.com. It provides businesses with an excellent opportunity to rapidly incorporate mobility into their existing business systems and leverage it to achieve measurable business benefits."

"We are excited to be a charter member of the EnterConnect SOAAPPS application exchange," commented Kevin McCloskey, Chief Executive Officer at MobileAware. "The SaaS model available on SOAAPPS enables MobileAware to reach new customers globally, who may not otherwise consider investing in mobile technology. Extending the SOAAPPS marketplace with our Mobile Service Infrastructure allows businesses to rapidly deploy mobile services to their customers and employees in a low-cost, low-risk manner."

About SOAAPPS.com SOAAPPS.com is a new online global marketplace for mid-market line of business executives in sales, marketing, human resources, finance, operations and information technology to find, try, deploy and manage on-demand applications faster while gaining better business results. The mission of SOAAPPS.com is to "Transform Business On-Demand" by moving software applications and productivity online. This mission is being achieved by bringing together an integrated network of Business Customers, ISVs, VARs and SIs – all leveraging the compelling business model of software-as-a-service (SaaS) to achieve more productivity, lower costs and accelerated time-to-value. About EnterConnect, Inc.
EnterConnect, Inc., based in San Jose, CA, capitalized on a rich history of more than 50 Fortune 1000 intranet and extranet deployments to develop a proprietary standards-based portal platform. EnterConnect delivers ‘business-ready' portal applications for employee productivity and customer and partner self-service to drive costs down and revenue up. EnterConnect further leverages the ‘business ready' portal platform in conjunction with BEA Systems, Inc. infrastructure to power the new SOAAPPS.com global marketplace. The EnterConnect software suite consists of EmployeeConnect, TeamConnect, CustomerConnect and PartnerConnect and is available as a software-as-a-service (SaaS) on SOAAPPS.com. For more information about EnterConnect visit www.enterconnect.com or call (800) 658-2670.

About MobileAware
MobileAware is the world's leading provider of Mobile Service Infrastructure, a strategic approach for creating and managing mobile data solutions across all lines of business. Whether you are looking to deploy revenue-generating consumer services, cost-reducing customer services, or productivity-enhancing employee services, MobileAware provides a unified framework that fully integrates with existing enterprise service infrastructure to make your mobile strategy a seamless extension of your overall business strategy. Mobile Service Infrastructure simplifies the complexity surrounding disparate data, device diversity and network convergence, enabling companies to rapidly launch secure and reliable mobile solutions that leverage existing business assets and resources. MobileAware is a privately held company with worldwide business operations, serving more than 100 customers across six continents, and is on the Web at www.mobileaware.com

SOURCE: MobileAware