Mobile CRM: Travelex Enhances Customer Service And Sales Staff Efficiency With Vettro
Mobile CRM Manages Real-Time Information for World's Largest Foreign Exchange Specialist
Vettro, a global leader in mobile on-demand business applications, announced the sales staff of Travel ex, the world's largest foreign exchange specialist, is using mobile applications from Vettro with the BlackBerry® solution from Research In Motion (RIM ) (Nasdaq: RIMM; TSX: RIM) to enhance customer service through real-time business operations. With Vettro 360 for Sales & CRM , Travel ex synchronises its current Salesforce.com application with its existing BlackBerry smartphones, maximising the effectiveness of sales operations and performance in the field. The Vettro implementation enables Travel ex's sales force to access and react to real-time account information while on the road.
Financially successful foreign exchange services depend upon sales representatives increasing and sustaining the volume of transactions. Access to real-time information is important, and sales representatives can now take action on accounts within minutes to avoid delays and have customers conducting transactions within the fastest timeframe possible, as opposed to spending hours logging account updates at the end of each day or scheduling an administrative non-selling day at the office. The sales representative can immediately see the last action taken on any account and proceed accordingly. Previously, sales personnel had to contact the call center to receive customer information, which was time consuming and created more burdens on the call center staff. Fully deployed since March 2006, Travelex's sales and account management employees are trained to use the application.
"Our sales team benefits from using Vettro 360 because they're able to access their client and lead information from their BlackBerry smartphones while on the road," said Hannah Cleaver, Salesforce.com Manager for EMEA, Travel ex. "Because sales people can log a call or open a case on the road, that means they're not calling the call centre to gather the information they need for a client meeting. They can now enter feedback directly after a meeting instead of logging in at the end of a long day."
Vettro 360 for Sales & CRM integrates seamlessly with the capabilities of BlackBerry smartphones and allows users to easily save emails or phone calls as sales activities and synchronise their CRM tasks with Outlook or Lotus Notes calendars.
"Vettro has a long history of delivering powerful applications on the BlackBerry platform for field sales and services organisations," said Jeff McDowell, Vice President, Global Alliances at Research In Motion. "This deployment is a great example of how Vettro can help organisations enhance productivity and derive additional value from their investments in the BlackBerry platform."
The application is optimised for the needs of sales reps and managers on the go by allowing them to interact with information residing in single or multiple back office systems from a single, unified mobile application. It can be updated, and even deleted, completely over the wireless network, minimising the administrative costs required to maintain a mobile application. Additionally, the application remains fully accessible outside of wireless coverage areas, and all data captured offline is automatically transmitted when the user moves back into coverage.
"It is extremely important for us to deliver tools and services designed to improve the performance of the mobile worker," said Joe Rymsza, President and CEO of Vettro. "Travelex understands that its growing workforce deserves solutions built around their unique real-time requirements rather than the conventional enterprise extensions available today."
About Vettro
Vettro is the preferred mobile application provider of Global 2000 businesses. Geared to the execution-oriented needs of today's mobile worker, the award winning Vettro 360 suite of applications make it easy for workers to do a better job faster, wherever they are. Backed by premier carrier, device, and Independent Software Vendor partners, Vettro 's suite of mobile applications keeps field service, IT helpdesk, pickup and delivery, and sales workers stay productive at close to 300 leading enterprises including Bell Mobility, BostonCoach, Carillion, Carey Limousines, Centrica, Cigna, Clemson University, Cytyc, General Electric, Honeywell, Mac-Gray, Merrill Lynch, SuperShuttle, Travelex, and YRC Worldwide. For more information, visit http://www.vettro.com.
About Travelex
Travelex is the world's foreign exchange and international payments specialist. The group is also one of the world's leading providers of outsourced travel money to banks, travel agencies and other financial institutions.
The Group operates through its subsidiaries and branches in four regions: the United Kingdom ; Europe, Middle East and Africa (EMEA); Americas and Asia Pacific. The Group's activities are organised into three divisions: Commercial Foreign Exchange (CFX), Retail and Outsourcing.
SOURCE: Vettro