New Serena Software Partners To Add CRM Mashups To Online Marketplace
Serena Software, Inc., recently announced several new members of the Serena Mashup Exchange , a marketplace where people and companies can buy, sell, and support Business Mashups. The Mashup Exchange will facilitate Business Mashup development and promotion, as well as specific communities around key applications and business functions. Serena Mashup Composer , the first on-demand Mashup design environment, allows business users to create their own online business services by combining workflow, information, and Web services without writing any code.
New members of the Mashup Exchange, including Bluetide Management, Marketbright and OpSource will provide customer relationship management (CRM) domain-specific workflow and business services to augment existing Salesforce.com processes. These Mashups and services will be available in the partners' branded MicroMarkets, as well as within a Mashup Exchange microcommunity built by on-demand CRM users.
Partner Support Validates Move
"Our customers rely on Bluetide to provide them with innovative solutions to make sense of their sales data held within Salesforce.com. By working with Serena we can now offer additional customization to these customers and further improve their ability to accurately forecast sales," said Randall Isaac, CEO of Bluetide Management.
"Marketbright customers often link our on demand marketing automation solution with Salesforce.com. Now with Serena Mashup Composer and Serena Mashup Exchange we can offer our customers additional functionality around self-service campaign execution, automation of lead qualification and routing and ultimately to help them gain visibility into closed loop campaign-to-cash metrics," said Dom Lindars, CEO of Marketbright.
"Serena Mashup Composer and Mashup Exchange democratize application development and create an exceptional method for business users to collaborate," said Treb Ryan, CEO of OpSource. "As a leader in enabling on-demand innovation, OpSource is very excited to partner with Serena to deliver a whole new way to attack IT department project backlogs by enabling business users themselves to quickly and effectively use mashups to create custom applications that solve their immediate business needs."
"As customers increasingly move towards on-demand CRM services, they will look to partners to help develop applications that meet their specific business needs. With Serena Mashup Composer and Serena Mashup Exchange not only can we provide both customers and partners with a tool to design their business processes, but also an online marketplace to create, promote, deploy and support Business Mashups specific to their needs," said René Bonvanie, senior vice president of global marketing, partners and online services.
Learn More about Serena Mashup Exchange
For more information, please visit www.serena.com/.
About Serena Software
Serena Software, Inc. is the global leader in Business Mashups and Application Lifecycle Management (ALM) for distributed and mainframe systems. More than 15,000 organizations around the world, including 96 of the Fortune 100, rely on Serena solutions to automate the application development process and effectively manage their IT portfolio. Serena is headquartered in San Mateo, California, and has offices throughout the U.S., Europe, and Asia Pacific. For more information on Serena solutions and services, visit www.serena.com/.
SOURCE: Serena Software, Inc.