Oracle CRM On Demand Integrated With ZoomInfo To Improve CRM Database Accuracy And Reach
CRM Users Gain Access to Unparalleled Information About People and Companies From Latest Integration by Sakonent
Waltham, MA--(Marketwire) - ZoomInfo, the most comprehensive source of business information about people and companies, and Sakonent, a CRM 2.0 consultancy, today announced that ZoomInfo's popular and powerful prospecting tool is fully integrated with Oracle CRM On Demand. Businesses using Oracle CRM On Demand can now access ZoomInfo's directory of 45 million business people and five million companies right from within their CRM system. The ZoomInfo integration enables Oracle CRM On Demand users to identify new leads, expand intelligence on existing customers, qualify prospects, and create highly targeted campaigns. ZoomInfo integrates seamlessly with a number of leading CRM solutions including Salesforce.com, Sugar CRM, Microsoft Dynamics and now Oracle CRM On Demand.
Positioned as a market leader in the recently announced 2009 Gartner Sales Automation Magic Quadrant, Oracle CRM On Demand is used by 4.5 million users and 5000 customers. With this integration, ZoomInfo provides Oracle CRM On Demand customers with the ability to accelerate prospecting and shorten sales cycles through intelligent targeting of more qualified leads.
"A CRM solution is only as good as the quality and accuracy of its database," said Jim Dickie, Partner of CSO Insights and author of The Chief Sales Officers Guide to CRM. "A CRM solution without relevant, up-to-date information -- or worse, inaccurate data -- is useless. The value of the system comes from the customer data it holds and how that information is used for sales and marketing purposes."
ZoomInfo sources data from both the business web and a growing community of active users, capturing in real time more of the dynamic business info that other intelligence providers miss. Every month, the company adds 800,000 new people profiles and updates more than two million existing contact records. ZoomInfo's integration of multiple data sources, combined with robust deduping capabilities, enables the company to provide sales and marketing professionals with accurate and up-to-date information for all their prospecting and lead nurturing needs. Together, ZoomInfo and Oracle CRM On Demand provide a centralized platform for aligning marketing and sales teams by leveraging a single data source across the organization.
"Filling the early stages of a sales and marketing pipeline is key to driving revenue for our customers," said Darius Vaskelis, CEO of Sakonent. "Oracle CRM on Demand is the sales and marketing cockpit for many sales-driven organizations, and now those users can easily access ZoomInfo's information for actionable insight to drive revenue."
"Our 3,000 customers expect ZoomInfo to be weaved into their marketing and sales processes," said Sam Zales, President of ZoomInfo. "By integrating ZoomInfo with Oracle CRM On Demand, we are empowering our customers to have ZoomInfo at their fingertips as they prospect and sell right from their primary tool."
About Sakonent
Sakonent is a CRM 2.0 consultancy: it focuses on the new generation of collaborative CRM (customer relationship management) solutions that can be deployed anywhere to deliver business value quickly, flexibly and progressively. For Sakonent, business process and user adoption come first, technology comes second. We help clients optimize new Web 2.0 and cloud computing technologies for CRM, including Software-as-a-Service (SaaS), SOA (service-oriented architecture), social networking, and open source. Our services include onsite and offshore CRM consulting, implementation and outsourcing. We have formal technology relationships with Microsoft, Oracle (including Siebel), salesforce.com, SAP and SugarCRM. Sakonent was founded in 2009 by a group of ex-"Big 4" CRM consulting executives who acquired a ten-year-old offshore CRM consulting practice. Using all of their collective experience as a springboard, they apply the best of traditional CRM consulting to the CRM 2.0 world for clients large and small. Sakonent is privately held and based in Chicago, Illinois. http://www.sakonent.com
About ZoomInfo
ZoomInfo, the world's most comprehensive directory of business information on people and companies, is used by sales and marketing professionals to find leads, recruiters to uncover talent and by business professionals to find detailed information on people and companies. ZoomInfo's semantic search technology gathers publicly available information from the business web -- millions of company websites, news feeds and other online sources -- 24 hours a day, 7 days a week, then automatically compiles it into easy-to-search and easy-to-read profiles. ZoomInfo currently has profiles on more than 45 million people and 5.5 million companies, and its patented web-crawling technology adds over 20,000 new profiles monthly.
In addition to web-sourced content, ZoomInfo also relies on the input and edits of a growing user community. To date, nearly a million business professionals have contributed fresh profile information to the ZoomInfo directory and, since the launch of FreshContacts in December of 2009, some 20,000 users have contributed more than a million new contacts. More than 6 million people search http://www.zoominfo.com every month. And over 3,000 customers, including Yahoo!, Microsoft, Oracle, PepsiCo, and 20 percent of the Fortune 500, subscribe to ZoomInfo's premium service products. ZoomInfo is privately held and based in Waltham, Mass.
ZoomInfo also hosts Follow The Lead, a B2B sales and marketing blog that delivers the latest insights on prospecting, sales intelligence, closing, recruitment, CRM and database management.
SOURCE: ZoomInfo