New Oracle Marketing Cloud features help B2B and B2C marketers build tighter customer relationships by tailoring every interaction to each customer's needs
Las Vegas, NV /PRNewswire/ - MODERN CUSTOMER EXPERIENCE - To help marketers create irresistible connected customer experiences, Oracle today unveiled new data-driven features for Oracle Marketing Cloud. The innovations leverage rich behavioral insights from across channels to ensure every customer has a truly personalized experience.
"Our daily lives now consist of hundreds of micro-moments that are constantly reshaping our expectations, and this is forcing marketers to rethink traditional approaches to audience segmentation, targeting, and customer journey planning," said Shashi Seth, senior vice president, Oracle Marketing Cloud. "The latest innovations within the Oracle Marketing Cloud address this challenge by helping marketers take advantage of real-time, contextual customer data to deliver a seamless and hyper-personalized experience every time they interact with customers."
Oracle Marketing Cloud enables marketers to build deeper, more profitable customer relationships by eliminating data silos and providing real-time insights into rich behavioral data. The latest innovations take that one step further by providing deep integrations and new capabilities that infuse data into all core marketing processes and save marketers time. This includes updates to Oracle Eloqua, Oracle Responsys, Oracle Infinity, and Oracle Maxymiser.
Oracle Eloqua updates enable B2B marketers to:
Oracle Responsys updates enable B2C marketers to:
Oracle Infinity and Oracle Maxymiser updates enable marketers to:
Oracle Marketing Cloud is part of Oracle Customer Experience (CX) Cloud Suite, which empowers organizations to take a smarter approach to customer experience management and business transformation initiatives. By providing a trusted business platform that connects data, experiences, and outcomes, Oracle CX Cloud Suite helps customers reduce IT complexity, deliver innovative customer experiences, and achieve predictable and tangible business results.
The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing, plus Highly Automated and Secure Generation 2 Infrastructure featuring the Oracle Autonomous Database. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.
About Modern Customer Experience 2019
Modern Customer Experience arms professionals across commerce, marketing, sales, and service with the tools to deliver legendary customer experiences and exceed in the Experience Economy. For more information, please visit https://www.oracle.com/moderncx/
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.
"The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, timing, and pricing of any features or functionality described for Oracle's products may change and remains at the sole discretion of Oracle Corporation."
SOURCE: OracleCopyright 2019 PR Newswire. All Rights Reserved