Orlando Magic Scores Winning Fan Relations Strategy

The Orlando Magic is central Florida's pro basketball team, drawing up to 17,000 fans for home games. To enhance the game experience and keep fans coming back, several NBA teams have created Fan Relations departments to respond to fan complaints and proactively create programs for better game experiences. The department must keep track of specific fan complaints on issues ranging from cleanliness of the bathrooms to post-game traffic, and then create reports and initiatives in response.

To keep fans coming back for more Magic action, Fan Relations needed a powerful contact and project management system with simplified reporting capabilities.

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