Panasonic Implements A CRM System To Adapt To A Growing Market

Panasonic Computer Solutions Company has empowered the mobile workforce by delivering reliable and durable mobile solutions for over 13 years. They have expanded the boundaries of mobile computing through a broad portfolio of portable computer products, ranging from fully-rugged, industrial strength notebook computers and tablet PCs to thin and light business rugged notebooks. Panasonic Toughbook is a leader in embedded wireless technologies. Known for having the lowest failure rates in the industry, the Panasonic Toughbook is the computer of choice for government, industrial, and commercial users.

Due to the enormous popularity of the Toughbook line, Panasonic Toughbook needed a CRM system able to adapt quickly to Toughbook's rapidly growing marketshare. Panasonic's previous customer relationship management (CRM) system was not meeting its needs and had become too cumbersome and difficult to use It was also unable to handle the complex customer relationships that were forming and its inefficient reporting was a hindrance to timely and accurate tracking and forecasting of their sales opportunity pipeline.

Considering the complexity and scope of Panasonic Toughbook's needs, Infinity recommended Sage CRM SalesLogix. Its flexible and scalable development environment allowed for the integration of Toughbook's pricing model while simultaneously integrating and tracking important data from Toughbook's network of sales representatives within multiple divisions at Panasonic.