Parksite Partners With Sakonent For 100% User Adoption Of CRM Using Salesforce.com And Dell Boomi

Parksite achieves 100% user adoption of CRM across Sales and Specialist users by partnering with sakonent for consulting, implementation, and integration services.

Sakonent (www.sakonent.com), an enterprise CRM 2.0 consultancy and Salesforce.com partner, announced the successful implementation of Salesforce.com Sales Cloud at Parksite, Inc. Sakonent CRM 2.0 consultants worked closely with the Parksite team to replace their existing SalesLogix software and deploy the Salesforce.com solution to 150 users across Parksite's sales and specialist organizations. The project was completed over an 11-week period, including integration, data conversion, and training and change management. "Parksite has made prior attempts at CRM," said Blake Chadick, IT Director at Parksite, "as a result, our entire executive team had visibility into our Salesforce.com project. We chose to work with sakonent because they have an iterative approach that we felt would help us rapidly achieve a successful launch of CRM, which is exactly what happened."

Integration with Parksite's Pronto ERP system was a key component of the Salesforce.com solution. Utilizing Dell Boomi's AtomSphere Integration Cloud, sakonent was able to configure ongoing, seamless integration of customer, product, and order data between Pronto and Salesforce.com, which provided users with access to information that was previously not readily available. And, to help with the transition to the new system, a data conversion from SalesLogix was performed, so that users would not lose any of their customer, contact, and opportunity data. "While CRM is a business-driven initiative for Parksite or any company, in order to achieve its potential we believe that it's important to provide users with compelling reasons to use the system," said Mr. Chadick. "Integration with order and other data was a fantastic 'carrot' for our users, because they can now better show our customers where we've influenced their business."

As with most CRM implementations, user adoption was a top-of-mind concern. "The one goal where we would not accept failure was achieving 100% usage of the system, previous attempts of launching CRM, adoption was key factor preventing us from realizing the full potential of CRM," said Mr. Chadick. "Sakonent helped us to rally our leadership and users as owners of the system, build and execute a company-wide communication plan about CRM, and develop an ongoing training program." The result has been 100% user adoption of Salesforce.com, which has ultimately made CRM a success at Parksite.

Mr. Chadick concludes "a lot of people and companies believe that they can successfully roll-out CRM on their own - in our past we certainly did. Working with sakonent on this initiative made all the difference."

SOURCE: Sakonent