Salesnet Announces First Application Syndication Program

Salesnet, the provider of online CRM software specializing in sales process solutions, today announced details of its original equipment manufacturer (OEM), vertical market, and application syndication strategies. Salesnet is the first online CRM vendor to offer a private label edition of its award-winning application. The private label edition can be fully pre-configured to meet the unique business needs and best practices of OEM customers.

"Salesnet's entrance into OEM partnerships is a critical step signaling the company's commitment to target verticalized businesses," said Sheryl Kingstone, Yankee Group's program manager for CRM. "The nature of the ASP model - easily configurable, quickly deployed, and immensely scalable - fits perfectly into syndicating the application and OEMing it. Now that the ASP industry is widely accepted by the mainstream, Salesnet is paving the way to rapidly pursue sales growth."

Through the application syndication model, Salesnet's online CRM solutions can be rapidly deployed by a partner and bundled into their own offering. Salesnet is specifically targeting vertical markets that have not been highly penetrated by CRM vendors, but that do have incumbent technology providers who have the domain expertise and the bandwidth to add CRM to their offering.

"We are first to market with an OEM strategy in the online CRM market - it's just one of our ways of competing differently to grow our business even faster," said Mike Doyle, chairman and CEO of Salesnet. "Our OEM partners appreciate the 'clicks not code' configurability of our private label edition and it's enabling us to swiftly move into key verticals. The CRM market is growing quickly and vendors are consolidating to fill product gaps, but we're working toward powering the next generation of CRM."

Salesnet's first public OEM distribution relationship was also announced today. Salesnet has signed an agreement with Encoda Systems, the leading global supplier of sales, traffic, programming, and financial systems for the cable and broadcasting industries. Through the partnership, Salesnet's private label online CRM application has been integrated into Encoda's MediaExec CRM software system and will be marketed to 137,000 sales professionals in Encoda's existing worldwide customer base.

The addition of Salesnet's OEM/application syndication strategy is the latest offering to its rapidly growing partner network. Last month, Salesnet announced the industry's first and only CRM reseller program that enables partners to sell, implement, and manage an online CRM service for their customers. Salesnet also offers a Sales Methodology Partner Program to help sales trainers and consultants reinforce the teachings and best practices of their methodologies. And, finally, Salesnet owns relationships with other technology vendors to drive mutual business through its Technology Provider Program.

About Salesnet
Salesnet, the provider of online CRM software specializing in managing and reinforcing successful sales processes, is focused on delivering solutions that empower companies to sell more effectively. Salesnet's hosted CRM solutions are proven alternatives to expensive and complex packaged CRM software. Organizations such as Software AG, Sovereign Bank (NYSE: SOV), Staples (NASDAQ: SPLS), and Tellabs (NASDAQ: TLAB) use Salesnet to increase revenues, improve sales and marketing effectiveness, and successfully manage customer relationships.

Salesnet provides complete flexibility, customizability, and a rapid deployment. In addition, Salesnet also offers integration-as-a-service to tightly connect its online CRM solution with other business applications offered by Siebel (NASDAQ: SEBL), SAP (NYSE: SAP), PeopleSoft (NASDAQ: PSFT), Oracle (NASDAQ: ORCL), and Microsoft CRM (NASDAQ: MSFT).

For more information, visit Salesnet's Web site at www.salesnet.com/sp/e.asp?id=144 and sign up for a free test drive today.