SEDONA And CU ink Extend Partnership To Deliver Marketing Services To Intarsia Customers
SEDONA Corporation, a leading provider of Customer/Member Relationship Management (CRM/MRM) solutions for the small and mid-size financial services market, recently announced a new extension to the partnership with CU ink, Inc. to deliver marketing services to Intarsia customers.
CU ink, founded in 1994 and headquartered in Norristown, PA, services the printing, marketing consulting and statement processing needs of over 1,000 credit unions in the US and Caribbean. SEDONA and CU ink announced a partnership in 2007, which has already produced the in-house deployment of Intarsia to a number of CU ink customers.
As a result of this extended partnership, Intarsia is now integrated with CU ink's cutting edge web-to-print solution, Marketing on Demand. CU ink's Marketing on Demand integrates customer and prospect data from Intarsia to produce tailored, branded marketing collateral based on demographic information.
Intarsia customers will now be able to streamline their entire marketing process from market analytics and campaign management to the production of personalized print collateral. They can truly achieve closed-loop marketing that integrates the entire process for the selection of target members to print fulfillment. When used together with Marketing on Demand, Intarsia customers can get the right message to the right person in a timely manner and therefore assist in achieving better marketing responses at lower costs.
For those credit unions that see the competitive advantages of Intarsia for their marketing efforts but may lack the resources for implementation, CU ink now offers marketing services for Intarsia to help credit unions build and execute their marketing plans. CU ink will work with your management team to deliver the situational analysis, develop tactics and strategies and develop reporting and operational processes to measure results. Marketing services for Intarsia can provide the critical first step that enables credit unions to get started and establish an achievable plan for success.
CU ink President Bob Connor commented, "Many of our clients have remarked that the promise of MRM seems beyond their reach because of limited resources to establish an effective plan, get it started and stay on course. With SEDONA's Intarsia and CU ink marketing services, we offer our clients a path to member relationship management specifically priced and designed for their needs, and with the right methodology to get started and increase return on investment."
Norristown Bell Credit Union CEO and President Helen Edwards noted, "With marketing services from CU ink, my organization can focus on our marketing objectives and leverage the use of Intarsia to achieve our goals much faster and more efficiently than we otherwise could have alone."
"SEDONA is please to see how our partners continue to leverage our CRM/MRM technology with value added services that enable financial services institutions to fully realize the benefits of Intarsia," noted Marco Emrich, SEDONA President and CEO. "CU ink's Marketing on Demand services provides such opportunity by allowing credit unions of any size to build, execute and track their marketing strategies and programs."
About SEDONA Corporation
SEDONA Corporation provides multi-vertical Customer/Member Relationship Management (CRM/MRM) solutions and services specifically tailored to the small to mid-size financial services market. SEDONA's CRM/MRM solution, Intarsia, is designed and priced to support and meet the needs of the multiple lines of business of small-to-midsize banks and credit unions. Intarsia provides the entire financial services institution with a complete and accurate view of their customers' and prospects' relationships and interactions. By utilizing SEDONA's CRM/MRM solution and services, SEDONA's clients effectively identify, acquire, foster, and retain loyal, profitable customers. For additional information, visit the SEDONA web site at www.sedonacorp.com
SOURCE: SEDONA Corporation