News | January 19, 2006

Sendia Introduces WorkSpace CRM For Salesforce.com's AppExchange

Sendia Corporation, a leading provider of wireless applications for enterprises, and salesforce.com (NYSE:CRM), the market and technology leader in on-demand customer relationship management (CRM), today announced WorkSpace CRM for salesforce.com's AppExchange. Built on a combination of the AppExchange on-demand platform and Sendia's Wireless WorkSpace on-demand platform, WorkSpace CRM for AppExchange is immediately available for test drive and deployment at www.appexchange.com, in conjunction with the Salesforce Winter '06 release.

WorkSpace CRM is built using the powerful combination of salesforce.com's AppExchange and Sendia's Wireless WorkSpace, which together give salesforce.com customers wireless access to AppExchange applications directly from a handheld device such as a RIM BlackBerry, Palm Treo or Windows Mobile device. Wireless WorkSpace for AppExchange employs custom-object support to wirelessly enable virtually any combination of Salesforce and third-party functionality.

With AppExchange, salesforce.com customers now have access to new applications that bring the benefits of salesforce.com to an entire business, letting them manage and share all of their company information on-demand. Using AppExchange, companies can easily add any number of new on-demand applications to their existing Salesforce deployments, extending their success and making the full power and creativity of the salesforce.com customer, partner and developer community available with just a click.

"We're excited to have Sendia as one of our AppExchange partners. What's impressive about Sendia's solution is its ability to take even the most complex Salesforce deployment and make it instantly available on the wireless handheld with no involvement required by the IT department," said Adam Gross, director, product marketing, salesforce.com. "As more and more of our customers desire wireless access, Sendia is there to further extend the AppExchange value chain by allowing users in the field to jump from desktop to laptop to wireless handheld with no interruption in workflow."

"With AppExchange, salesforce.com is opening the door to a wide range of possibilities for on-demand computing, and we are extremely proud to be a part of this historic launch," said Alex Klyce, president and chief operating officer for Sendia. "AppExchange frees companies to easily create on-demand applications that deliver high value for both desk-based and mobile workers. Building on the power of AppExchange, Sendia's Wireless WorkSpace is a premiere wireless platform for salesforce.com customers to mobilize their AppExchange applications."

WorkSpace CRM for AppExchange
Built with Wireless WorkSpace, WorkSpace CRM's award-winning technology improves the efficiency and productivity of field sales people by making key Salesforce data accessible and editable from a wireless handheld device. Instant access to data increases the ROI derived from using Salesforce by delivering information when and where it is often most needed: before appointments, during customer or prospect meetings and while traveling. Improved access raises customer satisfaction levels, improves the quality of data input, speeds response times to new leads and drives sales performance. WorkSpace CRM also benefits sales managers by providing them with more frequent and detailed data input by field sales teams, resulting in better sales projections.

In addition to being fast, intuitive and secure, WorkSpace CRM integrates fully with AppExchange and includes a web-based management console that can be accessed from within a user's Salesforce account, providing visibility to the mobile wireless status. Further, administrators can deploy, monitor and manage users and devices entirely over the air without ever handling or recalling a single device.

WorkSpace CRM for AppExchange is one of more than 150 application listings created by salesforce.com, its customers and partners that are now available on the salesforce.com AppExchange, the world's first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. Launched today, AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into any salesforce.com account. AppExchange can be found at www.salesforce.com/appexchange.

About Sendia
Sendia Corporation develops and markets software that extends existing enterprise applications to wireless handheld devices such as the RIM BlackBerry® Wireless Handheld™, Palm Treo™ and Windows Mobile devices. Sendia's mission is to make wireless solutions work flawlessly for the business user. The company's Wireless WorkSpace technology extends the core functionality of virtually any business application to the handheld device. Sendia's advanced mobile application server, centralized management system, and device-side smart-client enable rapid development, deployment and management of secure wireless applications fully integrated into business back office systems.

Sendia is focused on driving user adoption together with enterprise application vendors and by building strong partnerships with leading vendors such as salesforce.com. Available in hosted and on-premises editions, Sendia-powered applications are fast, easy to use, and reliable wireless solutions that customers trust to get the job done.

To learn more, visit www.sendia.com. With Sendia, wireless works.

About salesforce.com
Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange, salesforce.com's on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand apps at www.appexchange.com. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.

As of October 31, 2005, salesforce.com manages customer information for approximately 18,700 customers and approximately 351,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.