Case Study: CRM System Used To Centralize Data And Form Relationships Between Sales Reps And Advertisers

Scripps Networks is a subsidiary of the E. W. Scripps Company, a diverse media concern with interests in national lifestyle cable networks, newspaper publishing, broadcast television stations, electronic commerce, interactive media, and licensing and syndication. Scripps recently set out to find a CRM system that could not only centralize its data, but also allow the company to better understand the relationships between its sales reps, ad agencies, advertisers and its networks. Submitted by Infinity Info Systems