Article: The Marriage Of CRM And Content Management

Inefficient processes plague marketing and sales organizations. Paper-based documentation and manual workflows make it difficult to deliver marketing programs and collateral in a timely manner. Organizations are challenged to improve proposal creation processes by capturing and reusing previous documents, and by tapping into the expertise of experts located throughout the world. Contract negotiation and approval is also fraught with inefficiency as important documents are routed by e-mail, often falling through the cracks and delaying the closure of key deals. Every salesperson knows the truth of the expression time is money, but in reality, it is reduction in time and access to the right content that are required to win in today's fast-paced global business world. Used with permission from Integrated Solutions magazine