POS Printers: POS Printers Can Help Improve CRM And Marketing Efforts By Christophe Naasz, Star Micronics America, Inc.

Before retailers spend thousand of dollars in a CRM software and embed it into their POS system, companies should first evaluate printers on a variety of criteria, including CRM features, often included with the printer drivers. Here is a quick review of the most important criteria to look for before buying a receipt printer. Submitted by Star Micronics