Case Study

Medical Design Company Launches CRM Initiative For Field-Based Sales Force

Source: Perlego
CardioDynamics International Corporation, the leader in Impedance Cardiography (ICG) technology, develops noninvasive hemodynamic diagnostic and monitoring technologies, which measure blood volume and velocity changes in relation to heartbeat. CardioDynamics evaluated its customer relationship management (CRM) strategy and found that the sales team was lacking a CRM tool that helped advance sales initiatives in the field. Submitted by Perlego
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