News | November 10, 2008

SPSS mrDialer With Voice over IP (VoIP) Lowers Costs For Market Researchers, Enables The Virtual Call Center

LAS VEGAS--(BUSINESS WIRE)--SPSS DIRECTIONS USER CONFERENCE -- SPSS Inc. (Nasdaq: SPSS), the leading global provider of Predictive Analytics software and solutions, today announced SPSS mrDialer™ 4.0 with Voice over Internet Protocol (VoIP). With VoIP, SPSS mrDialer 4.0 delivers faster completion of projects, lowers staff costs and gives market researchers more control over survey projects.

Since VoIP uses broadband connections instead of analog phone lines, SPSS mrDialer 4.0 is well-positioned to support the escalating trend toward the virtual call center – where interviewers are dispersed over a wide geographical space, either in separate offices or working from their own homes. This allows market researchers to centralize control of the call center, operate around the clock and easily scale resources without significant cost escalation.

SPSS mrDialer is a dedicated solution that frees interviewers from having to dial multiple numbers before reaching a respondent. SPSS mrDialer also ensures maximum interviewer productivity by working seamlessly with mrInterview CATI (Computer-Assisted Telephone Interviewing) software, which controls the administration of phone interviews, provides supervisory capabilities and helps manage the survey call center workload.

SPSS mrDialer uses sophisticated predictive dialing algorithms to automatically identify busy, unanswered or unobtainable numbers. These algorithms ensure that market researchers are engaged in their interviews and projects are completed efficiently. SPSS mrDialer 4.0 is also unmatched as it is easily adaptable to new rules and dialing methodologies that can be updated with an easy-to-use Graphical User Interface (GUI).

Jason Edgeworth, data collection systems manager at Market Strategies International, a full-service market research and consulting firm, said, "Telephone surveys are still one of the best and most accurate ways to conduct valid market research. With the addition of VoIP, SPSS mrDialer 4.0 enables centralized predictive dialing from any of our call center locations, providing us with a more flexible and efficient operation. As we expand, SPSS mrDialer 4.0 gives us more control over our survey projects, the ability to centralize our dialers closer to our technical talent, and shift capacity so we can realize a better return on our telephony investment."

SPSS continues to develop leading-edge technologies for the market research industry, and SPSS mrDialer 4.0 allows organizations to better leverage their phone centers to easily reach and capture valuable feedback about people's opinions, preferences and attitudes on a global scale. This new product is part of the SPSS suite of data collection and survey reporting products that allow organizations to continually capture feedback from customers, citizens or employees through the best channel, with the right questions in the appropriate language.

Bob Dutcher, vice president of product marketing at SPSS, said, "SPSS is enabling the modern survey research call center by giving market researchers the freedom and flexibility to cost-effectively set up call centers all over the world. SPSS continues to serve all market research needs with leading solutions that provide full control of the entire research lifecycle — from developing feedback surveys, managing the data collection process and conducting the analysis and distribution of the resulting valuable information."

SPSS mrDialer 4.0 also offers market researchers the ability to:

Record entire interviews for quality assurance, and accurately capture responses, especially open-ended verbatim responses.
Efficiently analyze busy signals and unanswered, modem and fax calls using mrDialer's improved call detection features.
Prioritize re-calls to meet a pre-set appointment time, which can mean the difference between an angry respondent and a successfully completed survey project.
Simultaneously run multiple interviewing projects.
Deliver real-time reporting of numbers dialed and attempted, along with completed interviews.
Monitor the interview screen and voices from any station.
Playback audio of digitized music and sounds.
Leverage existing Quancept CATI software.

Availability
SPSS mrDialer 4.0 and mr Interview CATI are now available by calling 800-543-2185. For more information on mrDialer 4.0, please visit http://www.spss.com/mrDialer/. For more information about SPSS telephone interviewing software, please visit http://www.spss.com/mrInterviewCATI/.

About SPSS Inc.
SPSS Inc. (Nasdaq: SPSS) is a leading global provider of Predictive Analytics software and solutions. The company's Predictive Analytics technology improves business processes by giving organizations forward visibility for decisions made every day. By incorporating Predictive Analytics into their daily operations, organizations become Predictive Enterprises -- able to direct and automate decisions to meet business goals and achieve a measurable competitive advantage. More than 250,000 public sector, academic and commercial customers rely on SPSS technology to help increase revenue, reduce costs and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For more information, please visit www.spss.com.

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