Teva Harmonizes European Pharmacy Distribution With Veeva CRM

Top 20 pharmaceutical companies implement a single solution to align pharmacy distribution across Europe

Barcelona, Spain /PRNewswire/ - Veeva Systems (NYSE: VEEV) today announced that Teva Pharmaceuticals is using Veeva CRM to harmonize its pharmacy distribution across eight European countries into one integrated platform. These include France, Italy, Spain, Bulgaria, the Czech Republic, Slovakia, Hungary and Poland. Teva, a manufacturer of generics and biopharmaceuticals, needed an advanced solution to unify pharmacy distribution across different countries.

Teva replaces several legacy systems in different countries. The company is harmonizing its distribution technologies across Europe by implementing pharmacy distribution on a single platform. With Veeva CRM as the platform technology, Teva significantly reduces its administrative burden. Teams can now easily exchange best practices between markets.

“Since our field reps started using Veeva CRM for pharmacy sales, we've reduced the time it takes to negotiate orders. This speeds up processing and drugs get to pharmacies faster," said David Savitt , Director and Head of Field Technology, Global Digital Commercial at Teva Pharmaceuticals are pre-loaded. This makes the entire ordering process in the pharmacy, from registration to delivery, seamless and efficient."

Teva pharmacy sales associates can now collaborate more effectively with pharmacies using an advanced digital order management system combined with key information from Veeva CRM MyInsights . Veeva CRM provides the pharmacy sales force with actionable insights at the point of sale, including full history of activity such as previous orders, invoice status, and negotiation history. This complete overview helps pharmacy sales representatives successfully conduct negotiations that are critical to the sales process.

"Pharmacies are typically the first port of call for patients seeking help and advice," said Rohan Poole , Director of Commercial Strategy at Veeva. "We help pharmacy sales associates reduce the time it takes to capture calls and orders so they can focus on building relationships with pharmacists to improve the patient experience."

Teva also uses Veeva CRM to collaborate with MFK, which includes using Veeva CLM , Veeva CRM Approved Email and Veeva CRM Engage Meeting to enable personalized interactions with customers. Together with Veeva Vault PromoMats , Teva can infuse relevant, tailored content into customer interactions.

Further information
To learn more about Veeva CRM, visit: veeva.com/eu/CRM Connect with Veeva on LinkedIn: linkedin.com/company/veeva-systems Follow @veeva_eu on Twitter: twitter.com/veeva_eu

About Veeva Systems
Veeva is the leading provider of cloud-based software solutions for the global life sciences industry. Veeva is committed to innovation, superior product quality, and customer success. The company serves more than 1000 customers, ranging from the world's largest pharmaceutical companies to start-up biotech companies. As a not-for-profit corporation, Veeva strives to align the interests of all stakeholders, including customers, employees, shareholders and the industries it serves. Visit veeva.com/eu for more information.