White Paper

The Challenge To Achieve Perfect Order Management

Source: SAP Americas

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The Challenge To Achieve Perfect Order Management

In today's business climate, order management is crucial to corporate success as the demand for perfection increases and flexibility and tolerance for errors decreases. The global quest for the perfect order is underway.

Superior order management can be a competitive edge across the board, improving customer satisfaction and retention as well as your bottom line and top line. What does it take to achieve superior order management performance? To move ever closer to order perfection and a truly happy customer base, you must cost-effectively eliminate virtually all the issues and errors that can stymie on-time, accurate order fulfillment. This involves every process including planning and forecasting, acquiring and creating accurate orders and contracts, handling order changes, and resolving fulfillment and postdelivery problems. In fact, it is not uncommon that the average order management process can cross 10 departments and 10 systems in an organization.

Subsequently, the solution is to initially make your order management strategy, processes, and IT systems customer-centric – not product-centric. Making all this customer-centric essentially means you evaluate your customers' needs and wants, what you can provide, and the areas you can cost-effectively change to improve your performance and retain and grow your customer base. This evaluation requires that you get everyone involved to collaborate.

Superior end-to-end order management performance requires seamless integration among all relevant processes throughout the enterprise: sales and marketing, manufacturing, logistics, and finance. In many industries today, creating a successful, customer-centric order management process also involves collaboration and process integration with customers, distributors, and suppliers including contract manufacturers, transportation carriers, and distribution centers.

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The Challenge To Achieve Perfect Order Management