The E. W. Scripps Company Taps Relationals CRM For Print Advertising Teams

Relationals, the leader in customer relationship management (CRM) and sales force automation (SFA) for the newspaper industry, announced recently that The E. W. Scripps Company has selected Relationals as its company-wide CRM platform to streamline sales processes and improve opportunity management across all its newspaper advertising teams.

"Relationals is revolutionizing the advertising sales industry for newspapers," says Linda Sease, Vice President of Newspaper Marketing for Scripps. "This highly adaptable solution simplifies sales processes, adds a critical layer of collaboration, and enables effective targeting of potential advertisers with greater accuracy and more measurable results."

Based on success at the Rocky Mountain News in Denver, the Treasure Coast Newspapers, based in Stuart, Fla., and the Evansville (Ind.) Courier & Press, Scripps is positioned to roll out Relationals to all of its newspaper properties.

Scripps newspapers will use Relationals to execute opportunity-generating telesales and email campaigns, enable precise account activity monitoring, integrate sales efforts with existing business systems, and consistently collaborate around the sales process.

"Relationals represents a cultural shift in our sales process by providing transparency and accountability," says Bob Brunjes, Vice President and Advertising Director of Treasure Coast Newspapers. "This CRM has been truly embraced by 100% of management team and 99% of the sales force."

About Scripps
The E. W. Scripps Company www.scripps.com is a diverse and growing media enterprise with interests in national cable networks, newspaper publishing, broadcast television stations, interactive media, and licensing and syndication. The company's portfolio of newspaper properties includes daily and community newspapers in 17 markets and the Washington-based Scripps Media Center, home to the Scripps Howard News Service.

About Relationals
Relationals, a pioneer of robust, on-demand business applications, is a recognized leader in CRM and SFA solutions for sales, marketing and customer service. Relationals' highly adaptable CRM is helping major media industry leaders – like Hearst, Gannett, Nielsen, and E.W. Scripps – improve customer satisfaction and reduce costs by streamlining the processes of attracting, retaining, and servicing customers. More information about one of the most feature-rich and cost-effective CRM solutions is available at www.Relationals.com.

SOURCE: Relationals