Transforming Manufacturing Using Voice Of The Customer Strategies By Louis Columbus
•White Paper: Transforming Manufacturing Using Voice Of The Customer Strategies
Competing for customers has never been more challenging, intensely focused, or costly for manufacturers globally. Instead of relying on plunging prices or continually adding in product line extensions to marginally increase a given products' market size and potential sales, manufacturers must get back to what made many of them successful to begin with, and that is concentrating on knowing the unmet needs of customers and responding to them with innovative products and solutions better than any competitor globally.
Aggressively getting Voice of the Customer (VoC) initiatives and programs off the ground quickly to drive both ongoing quality programs and getting their product development cycles fine-tuned to customers' unmet needs delivers long term competitive advantages. Any lasting competitive strength needs to be built on processes that deliver exceptional value to customers with products that meet their unmet needs and exceed their expectations.
Click Here To Download:•White Paper: Transforming Manufacturing Using Voice Of The Customer Strategies
About Louis Columbus
Former Senior Analyst at AMR Research and manager at Gateway and Ingram Micro, Louis Columbus has published 15 technology books. Currently a manufacturing business consultant with Cincom Systems, Columbus is a weekly columnist for CRMBuyer.com and Informit.com and gives graduate-level international business and marketing courses for Webster Loyola-Marymount
University. He can be reached at lcolumbus@cincom.com.