UK-based Prudential Selects SAP CRM In Asia

SAP Asia Pacific Japan recently announced that Prudential plc's Asian fund management arm, one of Asia's largest and most successful fund managers, has selected SAP to improve operational efficiency and to better service their clients. The company will implement the SAP CRM solution for 7,000 internal and external users across Asia.

SAP CRM powered by SAP NetWeaver will provide their fund management business in Asia with strong business process integration and master data management capabilities which provides a 360 degree view of the customer across all customer-serving channels in the company. The strong collaborative and analytical capabilities are also important for processes such as planning and monitoring business operations across different organizational units and geographical boundaries.

The SAP CRM solution will enable better communication and synergy among marketing, sales and customer service teams resulting in a greater total customer experience for their fund management clients, regardless of which channel they choose to interact with the company. In addition, implementing the solution will provide the company with the capability to accurately forecast and monitor its business across the region in real-time.

"The right CRM software platform is critical to a company's ability to serve customers efficiently and have accurate insights into its business performance," said Eric MacDonald, President and CEO, SAP Southeast Asia. "This strategic partnership is very significant to SAP and it provides SAP with the momentum for more success in the financial services industry, one of the fastest growing markets in this region."

SAP's CRM leadership has been recognized by analysts in numerous countries and industries across the globe. Most recently, SAP achieved leader status in Forrester Research's "Enterprise CRM Suites for Financial Services, Q1 2007" report. (See related release: www.sap.com/company/press/press.epx?pressid=7857)

About SAP
SAP is one of the leading providers of business software. More than 41,200 customers in more than 120 countries run SAP applications—from distinct solutions addressing the needs of small and midsize enterprises to suite offerings for global organizations. Powered by the SAP NetWeaver platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol "SAP." (Additional information at www.sap.com )

SOURCE: SAP