Upswing CRM To Initiate ''The End Of CRM Complexity'' Advertising Campaign

Upswing CRM recently announced plans for a new 2008 promotional campaign to highlight the company's visual simplicity and efficient functional design of its web-based CRM software. Entitled "The End of CRM Complexity," the advertising campaign taps into the frustration that users are experiencing with unwieldy, non-intuitive and labor-intensive CRM offerings from the older on-demand vendors. The print and video advertising campaign will begin running in February of 2008, coincident with Upswing's new version release of its on-demand CRM service.

"With our new release, we'll be inviting anyone who has experienced the forced labor of too many CRM keystrokes and clicks or squinted at the visual clutter of CRM systems from Salesforce.com, NetSuite, Oracle's Siebel and Sage's ACT to contact us to experience Upswing's intuitively designed and functionally efficient CRM service," said John Rourke, CEO of Upswing CRM. "We will compete aggressively with bloated, first generation on-demand CRM systems that are complex to work with and depressing to look at."

Research indicates a significant number of CRM implementations fail in large part to low adoption rates among business professionals who find the CRM systems difficult to master. Upswing's view is that CRM should be simple, intuitive, provide relevant features in a Web 2.0 orientation, and not force high-powered sales and business development professionals to view ugly interfaces and learn cryptic functionality.

"We're grateful to Salesforce.com in helping pave the software-as-a-service road upon which we travel," said John Rourke, CEO of Upswing CRM. "But the irony is that in customer relationship management, the older on-demand vendors have not treated their own customers well in providing clunky, dated interface designs and inefficient workflows for CRM. Some of these older web-based CRM offerings were seemingly created by a committee of database technicians with no product designers or users in the room."

The "End of CRM Complexity" global advertising campaign in 2008 will also be joined by Upswing's product-specific "Spring Awakening '08" promotion for "Upswing CRM for Wealth Management," the company's CRM edition designed for financial advisors.

For more information about Upswing CRM, see www.UpswingCRM.com

SOURCE: Upswing CRM