WHAT: "Using Web Behavior Data to Drive Follow-Up Messaging"
American Marketing Association (AMA) Webcast
Measuring the success of email campaigns involves more than open and click-through rates. By employing a Web analytics tool to analyze the behavior of respondents, marketers gain valuable insight into how
effective an email campaign is - or isn't. Learn how to use Web
analytics and email to send, analyze and target follow-up messages and
WHO: Stefan Pollard, director of email marketing best practices, Lyris, Inc. Miller, manager of professional services, Lyris, Inc.
WHEN: March 13, 2008 - 10 a.m. Pacific/1 p.m. Eastern A recorded version of the Webcast will be available
within two days of the event, via the AMA's Web site at
WHERE: The Webcast is free. Register here:
HOW: To speak with Stefan Pollard or Dan Miller about these topics, contact:
Stefan Pollard, Director of Email Marketing Best Practices, Lyris, Inc.
Pollard is responsible for consulting with Lyris' clients on their
current email marketing programs, training on industry best practices
and advising on strategy to increase clients' ROI. As editor of
EmailLabs' award-winning newsletter, The Intevation Report, he provides
advice to clients and marketers on how to optimize their email programs.
Pollard also writes a recurring column for ClickZ focusing on email
delivery topics. Prior to joining EmailLabs, Pollard managed the audit
process and consulted with clients to improve their email programs and
delivery challenges for Habeas, an email trust authority that certifies
the practices of legitimate email senders. As an email marketer, he
spent several years building and executing email marketing campaigns for E-LOAN and Cybergold.com.
Dan Miller, Manager of Professional Services, Lyris, Inc.
Miller manages Web analytics training and consulting services for
ClickTracks users. His team helps clients optimize their pay-per-click,
organic search and email marketing programs, and to improve site
usability and conversion rates. Prior to joining ClickTracks in 2005,
Miller spent eight years developing content management systems for
highly successful small businesses.
About Lyris, Inc.
Lyris, Inc., formerly J.L. Halsey, is a leading
marketing technology company that provides hosted and installed software
solutions for marketers at mid-size businesses. The company offers
marketers an integrated technology platform through its Lyris HQ product
and point solutions including ListManager, EmailLabs, ClickTracks,
BidHero, Sparklist, Hot Banana and EmailAdvisor. These sophisticated,
yet easy-to-use tools provide marketers a suite of best-of-breed
applications for managing email marketing campaigns, publishing and
managing Web site content, creating landing pages, optimizing Web sites
and managing pay-per-click campaigns. Clients include Nokia, Adobe,
PalmSource, Johns Hopkins University and Jupitermedia. For more
information, please visit
www.sparklist.com. The company is based in Emeryville, Calif.
SOURCE: Lyris, Inc.