News | March 25, 2008

'Using Web Behavior Data To Drive Follow-Up Messaging'

WHAT: "Using Web Behavior Data to Drive Follow-Up Messaging"
American Marketing Association (AMA) Webcast

Measuring the success of email campaigns involves more than open and click-through rates. By employing a Web analytics tool to analyze the behavior of respondents, marketers gain valuable insight into how effective an email campaign is - or isn't. Learn how to use Web analytics and email to send, analyze and target follow-up messages and increase conversions.

WHO: Stefan Pollard, director of email marketing best practices, Lyris, Inc. Miller, manager of professional services, Lyris, Inc.

WHEN: March 13, 2008 - 10 a.m. Pacific/1 p.m. Eastern A recorded version of the Webcast will be available within two days of the event, via the AMA's Web site at .

WHERE: The Webcast is free. Register here:

HOW: To speak with Stefan Pollard or Dan Miller about these topics, contact:

Teena Touch
Lyris, Inc.

Stefan Pollard, Director of Email Marketing Best Practices, Lyris, Inc. Pollard is responsible for consulting with Lyris' clients on their current email marketing programs, training on industry best practices and advising on strategy to increase clients' ROI. As editor of EmailLabs' award-winning newsletter, The Intevation Report, he provides advice to clients and marketers on how to optimize their email programs.

Pollard also writes a recurring column for ClickZ focusing on email delivery topics. Prior to joining EmailLabs, Pollard managed the audit process and consulted with clients to improve their email programs and delivery challenges for Habeas, an email trust authority that certifies the practices of legitimate email senders. As an email marketer, he spent several years building and executing email marketing campaigns for E-LOAN and

Dan Miller, Manager of Professional Services, Lyris, Inc. Miller manages Web analytics training and consulting services for ClickTracks users. His team helps clients optimize their pay-per-click, organic search and email marketing programs, and to improve site usability and conversion rates. Prior to joining ClickTracks in 2005, Miller spent eight years developing content management systems for highly successful small businesses.

About Lyris, Inc.
Lyris, Inc., formerly J.L. Halsey, is a leading marketing technology company that provides hosted and installed software solutions for marketers at mid-size businesses. The company offers marketers an integrated technology platform through its Lyris HQ product and point solutions including ListManager, EmailLabs, ClickTracks, BidHero, Sparklist, Hot Banana and EmailAdvisor. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Clients include Nokia, Adobe, PalmSource, Johns Hopkins University and Jupitermedia. For more information, please visit, ,, and The company is based in Emeryville, Calif.

SOURCE: Lyris, Inc.