'Using Web Behavior Data To Drive Follow-Up Messaging'
WHAT: "Using Web Behavior Data to Drive Follow-Up Messaging"
American Marketing Association (AMA) Webcast
Measuring the success of email campaigns involves more than open and click-through rates. By employing a Web analytics tool to analyze the behavior of respondents, marketers gain valuable insight into how effective an email campaign is - or isn't. Learn how to use Web analytics and email to send, analyze and target follow-up messages and increase conversions.
WHO: Stefan Pollard, director of email marketing best practices, Lyris, Inc. Miller, manager of professional services, Lyris, Inc.
WHEN: March 13, 2008 - 10 a.m. Pacific/1 p.m. Eastern A recorded version of the Webcast will be available within two days of the event, via the AMA's Web site at www.marketingpower.com/webcasts .
WHERE: The Webcast is free. Register here: www.marketingpower.com/webcast447.php
HOW: To speak with Stefan Pollard or Dan Miller about these topics, contact:
Teena Touch
Lyris, Inc.
510-844-2166
TTouch@lyris.com
BACKGROUND:
Stefan Pollard, Director of Email Marketing Best Practices, Lyris, Inc.
Pollard is responsible for consulting with Lyris' clients on their
current email marketing programs, training on industry best practices
and advising on strategy to increase clients' ROI. As editor of
EmailLabs' award-winning newsletter, The Intevation Report, he provides
advice to clients and marketers on how to optimize their email programs.
Pollard also writes a recurring column for ClickZ focusing on email delivery topics. Prior to joining EmailLabs, Pollard managed the audit process and consulted with clients to improve their email programs and delivery challenges for Habeas, an email trust authority that certifies the practices of legitimate email senders. As an email marketer, he spent several years building and executing email marketing campaigns for E-LOAN and Cybergold.com.
Dan Miller, Manager of Professional Services, Lyris, Inc. Miller manages Web analytics training and consulting services for ClickTracks users. His team helps clients optimize their pay-per-click, organic search and email marketing programs, and to improve site usability and conversion rates. Prior to joining ClickTracks in 2005, Miller spent eight years developing content management systems for highly successful small businesses.
About Lyris, Inc.
Lyris, Inc., formerly J.L. Halsey, is a leading
marketing technology company that provides hosted and installed software
solutions for marketers at mid-size businesses. The company offers
marketers an integrated technology platform through its Lyris HQ product
and point solutions including ListManager, EmailLabs, ClickTracks,
BidHero, Sparklist, Hot Banana and EmailAdvisor. These sophisticated,
yet easy-to-use tools provide marketers a suite of best-of-breed
applications for managing email marketing campaigns, publishing and
managing Web site content, creating landing pages, optimizing Web sites
and managing pay-per-click campaigns. Clients include Nokia, Adobe,
PalmSource, Johns Hopkins University and Jupitermedia. For more
information, please visit
www.lyris.com,
,
www.clicktracks.com,
www.hotbanana.com and
www.sparklist.com. The company is based in Emeryville, Calif.
SOURCE: Lyris, Inc.