WealthCraft Breaks New Ground In Asia Pacific To Become The First Provider Of Hosted Microsoft Dynamics CRM Solutions

WealthCraft Systems Inc., a leading IT solution provider for financial institutions, has become the first hosted Microsoft Dynamics CRM Solutions Provider Partner in Asia-Pacific. This installation of a Microsoft Dynamics CRM with Global Consultants and Services Limited (GCSL) enables initially 25 service professionals at GCSL, a fiduciary services provider based in Hong Kong, to compete with larger institutions by meeting the needs of a global clientele for a full range of services.

As a hosted service, GCSL can use the Microsoft Dynamics CRM solution together with a hosted Microsoft Exchange application immediately. The easy scalability of the WealthCraft installation lets GCSL integrate all customer service areas and provide the seamless, high quality tailored full range of services that fiduciary services customers increasingly expect.

"We are pleased to be able to make Microsoft Dynamics CRM available to our customers as a hosted service," said Kelly Tallas, Chief Executive Officer of WealthCraft. "With the addition of this service, our small- and medium-sized customers will have immediate use of a customizable, easy to use enterprise-class customer relationship management solution that covers a wide range of activities to support fiduciary and related services as well as drives sales and marketing campaigns."

In this new climate of increased competition and more stringent regulation for financial services, organizations need to differentiate themselves, generating revenue through a wider range of customer services and expanding existing relationships, thus building customer loyalty.

"It is a challenge for a smaller firm to succeed, especially when faced with fierce competition from large banks with large budgets," said Jack Flader, Chief Executive Officer of GCSL. "Through immediate access to customer information, the WealthCraft Microsoft Dynamics CRM solution enables us to offer customers targeted, relevant service packages at a standard to meet or beat the competition – now," Mr. Flader added.

"WealthCraft's expertise in developing Microsoft Dynamics CRM solutions enable GCSL and other organizations to create and maintain a clear picture of customers across a full range of services, enhancing customer relationships, while maximising cross-selling as well as upselling opportunities," said Adam Anger, Senior Director, Business & Marketing Organization, Microsoft Hong Kong Limited. "The Microsoft Exchange component not only provides rich messaging services, but can centrally manage users, accounts, servers, group policies and security, as well as providing assistance for regulatory and legal compliance requirements."

Microsoft CRM is a customer relationship management solution that provides the tools and capabilities needed to create and easily maintain a clear picture of customers from first contact through purchase and post-sales. Microsoft CRM delivers a fast, flexible, and affordable solution that drives consistent, measurable improvements in every business process, enables closer relationships with customers, and helps achieve new levels of profitability.

The Microsoft Solution for Hosted Messaging and Collaboration enables service providers to roll out an enhanced hosted messaging offering that should appeal to SMBs. Using high-performance Microsoft Windows Server System integrated server software, this pre-engineered solution provides tools, scripts, sample code, provisioning services, and best practices that service providers can use to efficiently deploy and operate hosted messaging services.

About Global Consultants and Services Limited
About Global Consultants and Services Limited Global Consultants and Services Limited (GCSL) was established in Hong Kong in 2006 by a group of like-minded fiduciary services professionals who possess a wealth of experience in servicing the simplest to the most complex needs of the global clientele. GCSL provides a full range of business services, including: Formation, Company Secretarial, Fiduciary, Administration, Captive Insurance, and Consultancy from its offices in Hong Kong, Singapore, Shanghai, Anguilla, Belize, Cook Islands and Samoa. More company information, please go to www.gcsl.info

About Microsoft
Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. The Microsoft Hong Kong office was established in 1991.

About WealthCraft
WealthCraft Systems Inc. headquartered in Hong Kong SAR, is the parent company of WealthCraft Systems Ltd, an information technology company that designs, develops, markets and supports a flexible, scalable and secure technology platform for wealth management services to financial institutions, including investment advisory firms, securities brokerage firms, retail and private banks, mutual fund companies and insurance companies.

SOURCE: WealthCraft Systems Inc.