Wireless Solution: Mobile Technologies From Epson And Symbol Provide Seat-Side Concessions At Angel Stadium Of Anaheim
Mobile POS Boosts Sales, Keeps Fans and Concession Staff Happy
Epson, a leading supplier of value-added Point of Sale (POS) solutions, announced that Angel Stadium of Anaheim is utilizing Epson Mobilink(TM) wireless POS printers and Symbol PPT8800 mobile computers to deliver seat-side concession service to baseball fans. Up and running since July 2006, the mobile POS installation allows fans to order, receive and pay for concessions seat-side, boosting sales and enhancing customer service. In addition, concession staff workers using the mobile POS benefit from increased tips and less running, which helps reduce staff turnover.
With a seating capacity greater than 45,000, Angel Stadium offers three full-service restaurants and over forty concession options. In order to speed up and enhance concession service to fans, value-added reseller Custom Business Solutions (CBS) worked closely with Epson to install and support the 33-unit Mobilink and Symbol POS rollout in three areas of the stadium, including in-seat concessions in club-level seating, along the first and third base lines and directly behind home plate.
"We've had good success with the mobile POS solution, and we're pleased with the service it provides our fans at Angel Stadium," said Angels' President Dennis Kuhl. "It's been a very positive experience."
"Fans who don't want to miss a play can order more than just a hotdog without leaving their seats," said Art Julian, CEO at CBS. "With the mobile POS solution, servers can offer a broader range of concessions, allowing significant sales lift in these areas."
Concession staff carrying mobile POS units remain in the stands ready to place food orders. Once entered into the Symbol mobile computer, the order is transmitted directly to the kitchen for preparation and delivery. Concession "runners" deliver the order while concession order takers process payments seat-side and print receipts from the Epson Mobilink printers attached to their belts. This process decreases the turnaround time from order to order delivery.
About Custom Business Solutions
CBS's offices are located throughout the Western U.S. to provide full service to customers. The technical support center operates 24/7 from the headquarters in Irvine, California, along with training and repair departments. For more information, please visit www.cbs-posi.com.
About Symbol Technologies
Symbol Technologies, Inc., The Enterprise Mobility Company(TM), is a recognized worldwide leader in enterprise mobility, delivering products and solutions that capture, move and manage information in real time to and from the point of business activity. Symbol enterprise mobility solutions integrate advanced data capture products, radio frequency identification technology, mobile computing platforms, wireless infrastructure, mobility software and world-class services programs. Symbol enterprise mobility products and solutions are proven to increase workforce productivity, reduce operating costs, drive operational efficiencies and realize competitive advantages for the world's leading companies. More information is available at www.symbol.com
About Epson
Epson offers an extensive array of POS printers and transaction terminals and digital marketing solutions for the retail, hospitality, supermarket and banking markets. Epson was ranked first in POS peripherals in the RIS News 2006 Hardware Leaderboard and the Vertical Systems Reseller 2006 Hardware Leaderboard. Founded in 1975 and headquartered in Long Beach, CA, Epson America, Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. For more information, please visit www.pos.epson.com/mobile.