POS Printers: POS Printers Can Help Improve CRM And Marketing Efforts By Christophe Naasz, Star Micronics America, Inc.

Companies have spent countless dollars implementing CRM tools and marketing programs designed to grow their business. The problem is getting an appropriate return on investment (ROI) considering the cost involved in most CRM software installations, versus the amount of new and retained customers.

Receipts are widely used for both CRM and general marketing purposes. The problem has always been finding a cost-effective POS system that can double as a CRM solution which will generate receipts with vibrant, eye-catching triggered coupons and company logos that will accomplish the ultimate goal – retaining customers and increasing revenue.

Before retailers spend thousand of dollars in a CRM software and embed it into their POS system, companies should first evaluate printers on a variety of criteria, including CRM features, often included with the printer drivers. Here is a quick review of the most important criteria to look for before buying a receipt printer.