CRM Essential To Successful Retail Marketing
Virtually every retailer is gathering demographic and customer data at the POS, but very few are using this data beyond blanket e-mail and direct marketing campaigns. For some retailers, housing a database of customer data and only parsing it based on geographic location to blast marketing collateral is sufficient. However, if you want to differentiate your customers by shopping behavior, style preferences, and even physical characteristics, you need to implement more sophisticated CRM systems. Used with permission from Integrated Solutions for Retailers magazine
POS Printers: POS Printers Can Help Improve CRM And Marketing Efforts By Christophe Naasz, Star Micronics America, Inc.
Before retailers spend thousand of dollars in a CRM software and embed it into their POS system, companies should first evaluate printers on a variety of criteria, including CRM features, often included with the printer drivers. Here is a quick review of the most important criteria to look for before buying a receipt printer. Submitted by Star Micronics
Mobile CRM: Sage Software Expands Its Mobile CRM Strategy With Acquisition Of Corum Corporation’s Corum Mobile Division
Sage Software, the North American subsidiary of The Sage Group plc, announced today that it has acquired the Corum Mobile Division of Corum Corporation, a privately-held software consulting and development company based in Concord, ON, Canada that specializes in mobile customer relationship management (CRM) technology.
Multichannel Retailing: Astral Brands Implements Apptera's Next-Generation Voice Solutions to Help Increase Revenue Generation
Apptera, the leader in Next-Generation Voice Solutions, today announced that multi-channel retailer Astral Brands has implemented its technology to speech-enable their customer service interactions.
Retail — Customer Is King (RFID And CRM Based Customer Loyalty Programs) By Homi Limbuwala, SkandSoft Technologies
Everything depends on how well you know your customer and how well you use the real-time information generated to keep them satisfied. You need to understand them and their relative value to the enterprise, not just immediate but in the future and provide them with the appropriate level of service. Don't take your existing customers for granted. Submitted by SkandSoft Technologies
Service Optimization Helps Direct Energy Proactively Address Challenges Of Deregulation
ClickSoftware’s ClickSchedule optimization software provided Direct
Energy with real-time appointment scheduling and resource
management tools. Best of all, ClickSoftware’s solution was easily
integrated with Clarify’s CRM offering. Submitted by ClickSoftware
Pursuing Manufacturing Excellence through Real-time Performance Management and Continuous Improvement
Manufacturers are feeling new pressure on their operations coming from many directions. In many companies, it falls to IT to envision new business possibilities in concert with the technologies needed to realize them. At the same time, the usual job of reducing the cost of doing business through increased efficiency and productivity cannot be ignored. This paper outlines how modern solutions can support both strategies at the same time. Submitted by SAP Americas.
Supply Chain and Demand Chain Integration:The Pathway to Profit and Competitive Advantage
Over the last decade, a powerful mandate for sustained business productivity has emerged: to design, alter and, combine products and services to profitably and efficiently
meet the needs of customers. This white paper explains why and how companies
can meet this challenge and achieve maximum return and competitive advantage by combining the supply and demand chains. Submitted by SAP Americas.
The State Of The Art In Finance
In the wake of recent accounting scandals and the
increasingly competitive business environment,
many CFOs and the finance organizations they lead
have started to take on new strategic roles within the
enterprise. This SAP Insight will discuss recent trends and best
practices, as well as provide examples for those companies
with best-practice processes, models, and technologies. Submitted by SAP Americas.
The Challenge To Achieve Perfect Order Management
In today’s business climate, order management is crucial to
corporate success as the demand for perfection increases and
flexibility and tolerance for errors decreases. The global quest for the perfect order is underway. Superior order management can be a competitive edge across
the board, improving customer satisfaction and retention as
well as your bottom line and top line. Submitted by SAP Americas.